Posted on Leave a comment

Branding: Create an environmentaly responsible signature

Branding is both highly motivating and super demanding!
The idea is to create a modern and timeless signature, consistent with an eco-friendly approach. Here we go!
Step One: Elaborate on the things we really care about to find what will work for the labelling of our Lin + Quotidien creations, clothing and table linens, and for the look of our pretty recycled kraft boxes, with which our client has his first contact.

The points:
1.Create a brand image that stands out, but on an artisanal scale…truly artisanal.
2. Do it with style and also in an environmentally responsible way, to keep things consistent.
3. Create a language that is recognizable and associated with a quality consumer experience.
4. A signature that is recognized by those who are looking for artisanal, local and eco-friendly products.

So here we are, browsing the web for something that meets all of these criteria.
First alternative: Fabric labels. The market offers something for everyone: Cotton or polyester labels in various formats, with or without the logo, with the required information embroidered or printed. Those are offered in a wide range of sizes, colors and prices. Already, quite a headache! They are manufactured on a large scale, on a small scale, in China, in the USA, or offered on Etsy from all over.

The thing is that Lin + Quotidien offers a selection of products that require a wide variety of labels: Labels for sizes: S, M, L, or 6-8-10-12, etc. Labels for dimensions, another for care, another for composition (we use 99% pure linen). It’s enough to make you lose your latin!
Moreover, we have to think about the inventory and renew it, which sometimes implies having to buy a whole new batch when the size M is the only one missing. They also require that we take the time to make a nice stitch seam that follows the edges well and put them in the right place. This last step still requires meticulousness if we don’t want it to destroy the quality impression of our creations in the blink of an eye. They represent one more management for a small artisanal company where the craftswoman (the two craftswomen in peak season) does everything, design, sewing, photography, delivery, and the rest! But, not only that, they are also a surplus of unnecessary materials. What do we do with the fabric tags that stick to our necks, waists or hips? We cut them off. Their usefulness is therefore quite ephemeral.

As this solution does not suit us, we have to look for another alternative. Several more days of browsing on the web and indecisions with constant feedback on our needs and priorities. And Bam! On Etsy, we discover a small company located in Barcelona, Spain called Biterswit. The owners and creators are Norma and Carlota. Biterswit offers original and adapted solutions to all the small artisanal companies that we can imagine. Moreover, they make exactly what you need on custom. There are things that are really perfect for sewing, pottery, soap making, selling farm products, like a date stamp for dozens of eggs for example, and various icons for just about everything: Recycled things, Sustainable Packaging, etc.

So that will be our solution! Once we’ve made our beautiful things, all that’s left to do is get out our Linen + Daily custom stamps and India ink and put the pretty finishing touches on our creations! And even if the stamp is not placed exactly in the middle of the collar, it doesn’t detract from the beauty of the collar or the quality of our work! See for yourself how pretty it looks on our garments and on our pretty packaging boxes made of recycled kraft cardboard.



Leave a Reply

Your email address will not be published. Required fields are marked *